ReminderX

At-a-Glance

I assisted ReminderX, a fictional to-do and reminder app, in enhancing its overall user experience so it could closer align to the organization’s audience needs. When the ReminderX team reached out, they lacked in-depth knowledge of their core users, hindering their ability to grow the platform. I conducted user research, revealing challenges the audience faced, such as consolidating tasks into a single location and the ability to customize their workflows. The redesign addressed these core issues, resulting in a more intuitive, usable platform.

Timeline

8 weeks

My Role

UX Designer

Researcher

Tools Used

Figma

Problem

ReminderX, a fictional reminder and to-do mobile app, was looking to expand both its functionality and usability to better serve its users. The team lacked a deep understanding of its target audience and their needs, capping the product’s potential to evolve into a fully user-centric platform.

Solution

I assisted the ReminderX team in understanding its target audience's wants and needs, and designing the app to reflect key challenges these individuals faced. Aligning the platform with its users helped to foster a more intuitive experience, helping to shift its position within the hypothetical competitive market.

Methodology

I conducted phone interviews with four participants to gather insight into usage of reminder and to-do systems. Through this process, I gauged user preference for and experiences with task management tools.

Findings

The interviews revealed that users had difficulty tracking tasks across multiple platforms, so consolidating all task trackers into a centralized location was critical. Users also wanted to feel they were achieving tangible goals, therefore incorporating some form of task priority design into the project could help with motivation and signify importance. Additionally, reminder notifications and customizability within the platform, such as color coding, were important to testing participants.

Design Tenets

User Journeys

Following research and development of guiding Design Tenets, I mapped out common paths the target audience would take through primary workflows.

Wireframes

Initial workflows mockups were passed through team members for critiques, refining features and processes to enhance the user experience. The below wireframes were delivered to the ReminderX team as the final project deliverable.

 

What I Learned

One of my largest takeaways from assisting in the ReminderX redesign is how important it is to truly understand your users. Teams should involve users as early in the process as possible, so when design decisions are made, they take true needs of an organization’s audience into consideration. Early research helps uncover pain points that might not have been immediately obvious. With user needs integrated into the process, designers can create products and solutions that are more intuitive and more relevant, developing strong organization-customer relationships.